In March 2014, researchers found that an average of 67.91% of online shoppers abandon their carts.
While ecommerce sites will never enjoy zero abandonment, there are tricks marketers can employ to encourage more shoppers to complete their purchases. Part of lowering the abandonment rate is figuring out exactly where in the shopping process people are leaving; it is not always during the actual checkout process. To get the most from your consumers, be certain to adhere to these online shopping best practices.
